Legal framework · LFPDPPP

Privacy & cookies notice

How we collect, use and protect your personal data under Mexico's Federal Law on Protection of Personal Data Held by Private Parties — with point-by-point transparency about this site.

1 · Data controller

In accordance with the Mexican Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP), ETIVAL ETIQUETAS declares that it is a company legally incorporated under Mexican law, with registered address at Av. Pavo Real, Manzana 32, Lote 23, Lomas de San Esteban, Texcoco, State of Mexico, Mexico, ZIP 56257. As the controller of your personal data, we inform you that our clients' information is treated under strict confidentiality.

2 · Personal data we collect

When you provide your personal data — such as:

Full name
Address
Office phone number
Mobile phone number
Email address
Industry or business sector
Company and job title (quoting forms)
Label project specifications (technology, volumes, attached artwork file)

3 · Purposes of processing

Your data will be used exclusively for the following purposes:

Information and provision of services
Preparation of quotes and commercial follow-up of your project
Shipping of physical label specimens (samples)
Scheduling of technical plant visits
Database updates
Statistical purposes
Information about promotions and new products
Any analogous or compatible purpose

4 · What each site touchpoint collects

Point-by-point transparency: what data each tool requests and for what purpose.

Label quoter

Name, company, email and phone + specifications (technology, sizes, volumes, notes and optional artwork file). Purpose: preparing your formal quote and following up.

Contact form

Name, email and message. Purpose: answering your inquiry through your preferred channel.

Physical sample request

Name, company, email, phone and shipping address. Purpose: delivering your printed specimen.

Visit scheduling

Name, company, email, phone and plant details. Purpose: coordinating the technical visit.

Eti Max chat (callback card & brief)

Name and phone number, or the project brief data. Purpose: having an advisor contact you to quote.

Eti Max chat (AI answers)

The questions you type in the chat and a summary of your visit (where you came from and which pages you viewed), without name, email or phone. Purpose: drafting an answer suited to your query. Please do not type personal or confidential data in the chat.

Selection assistant

Name and email (or phone) to reveal the recommendation. Purpose: delivering your result and following up.

5 · Cookies and tracking technologies

This site uses tracking technologies solely to operate and improve the experience. We do not sell your data or share it with third parties for advertising purposes.

Analytics · Google Tag Manager (GA4)

Aggregated usage metrics (page views, visit origin, tool interactions). Google may process this data under its own privacy policy; you can opt out of Google analytics with the official browser opt-out add-on.

First-party cookie · etival_visit

A first-party technical cookie (no PII) carrying an anonymous session identifier and origin parameters (referrer, UTM) to understand what brought the visitor here. Expires with the session.

Local storage · preferences

Your chosen language, saved technologies, comparisons and quote drafts live ONLY in your browser (localStorage) and are not sent to any server until you submit a form.

How to disable cookies

You can block or delete cookies from your browser settings (Chrome, Safari, Edge and Firefox all offer dedicated privacy sections). The site remains fully navigable without cookies; only preferences such as language and favorites are lost.

6 · Security and transfers

To prevent unauthorized access to your personal data and ensure the information is used only for the purposes stated in this notice, we have established procedures to avoid unauthorized use or disclosure, allowing us to process it properly.

Your personal data may be transferred to the competent authorities when legally required and grounded in the LFPDPPP.
Form submissions are relayed through a form processor (Web3Forms) that delivers them exclusively to ETIVAL's mailboxes; a backup is additionally stored in a private, access-restricted database.
Eti Max chat answers are drafted with a third-party artificial intelligence service (DeepSeek), whose servers are outside Mexico. It receives the text of your conversation and the summary of your visit, without the contact data from our forms, and processes it under its own privacy policy.
We do not make international transfers of your data for advertising purposes, nor do we sell it to third parties.
By accepting this privacy notice, you authorize the transfer as described here; should you disagree, you may object through the channels in section 8.

7 · Your ARCO rights

All your personal data is processed in accordance with applicable Mexican legislation. At all times you hold the ARCO rights:

Access — know which personal data we hold about you and how it is processed.
Rectify — request correction of inaccurate or incomplete data.
Cancel — request cancellation of your data when it is no longer needed or the processing no longer matches this notice.
Oppose — object to the processing of your data for specific purposes.

You may also withdraw your consent at any time. Requests are handled within the LFPDPPP timeframes (responses within 20 business days of the request, with a possible 10-day extension).

8 · How to exercise your rights

ARCO rights may be exercised through the personal-data security department, via the following channels:

Phone (data security department)55 4000 0989 Emailasesoria@etival.com.mx

Through these channels you may update your data and specify the means by which you wish to receive information: absent such specification, ETIVAL will freely choose the channel it deems appropriate.

9 · Changes to this notice

This privacy notice may be modified by ETIVAL ETIQUETAS. Such modifications will be promptly communicated via email, telephone or any other communication channel established for that purpose.

The current version is always available on this page. Last updated: 12 · 11 · 2026

ETIVAL treats your data under strict confidentiality. Questions about this notice: the personal-data security department will assist you via the channels in section 8.