Sensory marketing: fragrance released by rubbing
Scented Labels
Fragrance microcapsules that break with the rub of a finger, releasing the aroma over thousands of activations. Emotional connection at the point of sale.
Personal Care specialtyRetail & Promotion specialtyIt was born for that use — every other sector is a bonus.
Talk to an advisorQuote Scented Labels: 56 4166 5930 · etival.mx
Minimum run
10,000 labels
Substrate
Glass, PET, PE, PP, carton
Technology
10-30 μm microcapsules with fragrant oil in UV varnish
Quick quote
Get your Scented Labels quote in 30 seconds.
Configure what you know — if you don't know the material or the finish, choose “Not sure yet” and a professional will help you define it.
03 · Volume (labels)
Minimum run for this technology: 10,000 labels. The larger the run, the lower the cost per thousand: from 50,000 to 250,000+ pieces the unit price drops by 15% to 35%.
Every project is different
Get the guidance and technical development of a professional.
Dimensions, container, materials, and finishes change the price of every label — that's why your project's exact price is set in the formal quote, not on an online price list; reference per-thousand ranges are published in our pricing guide. Your advisor prepares the quote with a plotter proof before the run.
- Formal quote in under 24 business hours
- Plotter proof included before press
- Delivery in 15 days — repeats in 8
Based on scented labels · the industry standard delivers in 25 days (15 for repeats).
Need more options? See the full quote wizardWant to hold it before quoting? We'll ship you a printed specimen of Scented Labels — no cost, no commitment.
Features
What sets it apart.
Each technology solves a specific technical challenge. Here is what distinguishes it from the rest of the catalog.
Fragrance microcapsules
Fragrant oils encapsulated in 10-30 micron microcapsules suspended in UV varnish. They break only with the rub of a finger.
Tactile activation
The consumer rubs the label with a finger: the microcapsules break and release the aroma. The fragrance travels to the sense of smell.
Thousands of activations
The microcapsules number in the millions: each rub breaks a few, the rest remain available. Thousands of activations per label before running out.
Your fragrance
You or your perfumer provide the fragrance; we integrate it into the label.
Emotional marketing
Studies show that smell is the sense most connected to emotional memory. Aroma on the shelf triples brand recall vs. visual alone.
Anti-evaporation sealing
The microcapsules seal the fragrant oil: it does not evaporate on the shelf, is not released by natural friction, and does not cross-contaminate between SKUs.
Applications
Where this technology shines.
Real use cases in industries where this label delivers a technical or commercial edge.
Industries that use it
- Cosmetics and perfumery
- Aromatherapy and essential oils
- Foods with accentuated flavor (chocolate, coffee, vanilla)
- Emotional marketing campaigns
- Seasonal products (Christmas, Valentine's Day)
- Coffee, tea and aromatic beverages
Data sheet
How it's made. Nothing left out.
Fragrant oils encapsulated in microcapsules that break with the rub of a finger, releasing the scent for thousands of activations. Sensory marketing for cosmetics, aromatherapy, food, and campaigns seeking an emotional connection at the point of sale.
- Technology
- 10-30 μm microcapsules with fragrant oil in UV varnish
- Activation
- Rub of a finger (0.5-1 N pressure) over the scented area
- Number of activations
- 5,000-15,000 per label before the microcapsules run out
- Fragrance
- Provided by the customer
- Stability
- Anti-evaporation sealing: 24 months on shelf with no loss
- Minimum run
- 10,000 labels
- Compatibility
- Glass, PET, PE, PP, carton
- Application
- Spot (in areas of the design) or full coverage depending on brief
Design validation
Your design, approved before production.
We secure your design's quality before the print run: a physical sample printed with your artwork — a minimum of 80% similarity with the on-press result, which can exceed 90% — so you can approve it and move to production at no extra cost.
Plotter proof
We print your design on the proofing plotter to secure quality before production: a physical sample with your artwork and a minimum of 80% similarity with the on-press result — it can exceed 90%. You approve color, registration, and finishes on something you can hold in your hand.
Approval → production
With your sign-off you move to production at no additional cost: validation is part of the quality protocol. What you approved is what gets produced, with full confidence in print-run quality.
The complete cycle — proof, approval, and start-up — is included in your order: zero added cost for securing quality.
Materials & finishes
Configure it to your spec.
Substrates, adhesives, and finishes available for this technology. The combination defines cost, performance, and look.
Materials
Substrates compatible with this technology.
- White BOPP
- Transparent BOPP
- Polyester (PET)
- Coated paper
- Films for cosmetics
Finishes
Available surface and decorative treatments.
- Customer fragrance
- Combination with cold foil and embossing
Don't see the combination you need? Most projects are developed to spec — share your brief and we'll propose alternatives.
Frequently asked questions
Before you quote, we answer.
The most common questions about this technology, materials, and process.
Before you quote, read this
B2B guides on scented labels.
We go deep on cost, materials, regulations, and brand strategy on the ETIVAL technical blog.
Want to see more? See all 21 B2B blog guides
Keep exploring
Other technologies for personal care.
Next step
Let's bring Scented Labels to your line.
Touch the specimen before authorizing the print run: we ship it at no cost, and a technical advisor responds within 24 business hours.