What you only see when you peel
Relam / Delam Labels
Printing on the adhesive: hidden content that appears when the consumer peels the label. Promotions, authenticity codes, and one-time messages.
Retail & Promotion specialtyIt was born for that use — every other sector is a bonus.
Talk to an advisorQuote Relam / Delam Labels: 56 4166 5930 · etival.mx
Minimum run
20,000 labels
Substrate
Glass, PET, PE, PP, cans, and carton
Technology
Double-sided with printing on the adhesive (reverse)
Quick quote
Get your Relam / Delam Labels quote in 30 seconds.
Configure what you know — if you don't know the material or the finish, choose “Not sure yet” and a professional will help you define it.
03 · Volume (labels)
Minimum run for this technology: 20,000 labels. The larger the run, the lower the cost per thousand: from 50,000 to 250,000+ pieces the unit price drops by 15% to 35%.
Every project is different
Get the guidance and technical development of a professional.
Dimensions, container, materials, and finishes change the price of every label — that's why your project's exact price is set in the formal quote, not on an online price list; reference per-thousand ranges are published in our pricing guide. Your advisor prepares the quote with a plotter proof before the run.
- Formal quote in under 24 business hours
- Plotter proof included before press
- Delivery in 15 days — repeats in 8
Based on relam / delam (printing on adhesive) · the industry standard delivers in 25 days (15 for repeats).
Need more options? See the full quote wizardWant to hold it before quoting? We'll ship you a printed specimen of Relam / Delam Labels — no cost, no commitment.
Features
What sets it apart.
Each technology solves a specific technical challenge. Here is what distinguishes it from the rest of the catalog.
Hidden message
We print on the adhesive on the back of the label. The content only becomes visible when the consumer peels the label off the container.
Scratch-and-win without toxics
'Scratch-and-win' style promotions but without toxic scratch ink: the content is revealed just by peeling — no rubbing, no fingernails.
Authenticity codes
Unique codes printed on the adhesive for originality verification. Once the label has been peeled, it cannot be re-adhered without evidence.
Loyalty messages
Surprise messages, coupons, or loyalty QR codes the consumer discovers on peeling: increases handling time and brand recall.
One-time use
The top layer is destroyed on peeling: impossible to re-seal without visible evidence. Secure against fraudulent reuse in pharmacy and spare parts.
Intact front finish
The front face of the label retains every premium finish: cold foil, embossing, spot varnish, and laminates.
Applications
Where this technology shines.
Real use cases in industries where this label delivers a technical or commercial edge.
Industries that use it
- 'Scratch-and-win' promotions on beverages and snacks
- Authenticity codes on pharmaceuticals
- Warranty seals on spare parts and consumables
- Loyalty coupons in retail
- Surprise messages on special-edition beverages
- One-time QR codes for sweepstakes
Data sheet
How it's made. Nothing left out.
A two-sided technique in which the back of the label carries print on the adhesive itself, visible only when it is peeled off the container. Used for 'scratch-and-win'-style promotions without toxic inks, authentication codes, loyalty messages, or single-use legal information.
- Technology
- Double-sided with printing on the adhesive (reverse)
- Front layer
- BOPP/PET/paper with standard premium finishes
- Inner layer
- Printing on adhesive, visible on peeling
- Variable data
- Sequential numbering, unique QR codes, alphanumeric
- Minimum run
- 20,000 labels
- Resistance
- Destructible top layer on removal (opening evidence)
- Compatibility
- Glass, PET, PE, PP, cans, and carton
- Personalization
- Consecutive numbering or variable data per market
Design validation
Your design, approved before production.
We secure your design's quality before the print run: a physical sample printed with your artwork — a minimum of 80% similarity with the on-press result, which can exceed 90% — so you can approve it and move to production at no extra cost.
Plotter proof
We print your design on the proofing plotter to secure quality before production: a physical sample with your artwork and a minimum of 80% similarity with the on-press result — it can exceed 90%. You approve color, registration, and finishes on something you can hold in your hand.
Approval → production
With your sign-off you move to production at no additional cost: validation is part of the quality protocol. What you approved is what gets produced, with full confidence in print-run quality.
The complete cycle — proof, approval, and start-up — is included in your order: zero added cost for securing quality.
Materials & finishes
Configure it to your spec.
Substrates, adhesives, and finishes available for this technology. The combination defines cost, performance, and look.
Materials
Substrates compatible with this technology.
- White BOPP front
- Polyester front
- Coated paper front
- Destructible (void) film
Finishes
Available surface and decorative treatments.
- Front cold foil
- Spot UV varnish
- Front emboss
- Inner sequential numbering
- Unique QR codes
- Custom message on adhesive
Don't see the combination you need? Most projects are developed to spec — share your brief and we'll propose alternatives.
Frequently asked questions
Before you quote, we answer.
The most common questions about this technology, materials, and process.
Before you quote, read this
B2B guides on relam / delam labels.
We go deep on cost, materials, regulations, and brand strategy on the ETIVAL technical blog.
BrandingLabeling as a Brand Asset: Why the Package Sells
The label is the only guaranteed point of contact between your brand and the buyer. Perceived value, shelf differentiation, and the bridge to the digital world — with the return logic that justifies investing in finishes.
8 minRead guide
B2B Procurement7 Costly Mistakes When Buying Labels (and How to Avoid Them)
From unit price to skipped prepress: the seven mistakes that cost procurement departments the most money — with the operational antidote for each.
7 min readRead guide
Want to see more? See all 21 B2B blog guides
Keep exploring
Other technologies for retail & promotion.
Next step
Let's bring Relam / Delam Labels to your line.
Touch the specimen before authorizing the print run: we ship it at no cost, and a technical advisor responds within 24 business hours.